Website Designers VS Website Developers

Most of us who do not have good enough knowledge about programming mostly conceptualize website designing and website development as the same terms. But the truth is they are actually very different in implementation are both totally different terminology in the field of website service. Let’s have a closer look at what these services actually mean.

Website Designers

Website designers are the people who mainly are responsible for the layout of a website. They are like the architects of the website who take care of the website’s look and feel. Their main motive is to make the website presentable to the viewers. Their role is to transfer the client’s ideas into an appealing design.

They play a very significant role behind a website which ignored by most people in the long run and there credit goes unnoticed most of the times. They use tools like Adobe Photoshop, Illustrator or Sketch to design the layout of the website. Companies providing website designing in Karol Bagh have to ensure that all the requirements of a client are met keeping in mind a fruitful user experience as it plays a very important role in the long run. An SEO company in Delhi NCR also provides website designing services. Their job is to keep in mind the theme or the brand of the website and design the website keeping in mind all these points.

Website Developers

These are the people who convert the concept design into a real-time website. They take the help of various development tools in order to make the site functional. They are further divided into two categories i.e. front-end developer and back-end developer.

A front-end developer is a person who creates the interface and the layout of the website for the interaction between the back end of the website and the users. They use languages like CSS, HTML and JavaScript for developing a website. Apart from the design layout, they are also responsible for the behavior of pages, fonts, typography, images, form interfaces etc.

On the other hand, the back-end developers are those who are responsible for the server data and requests. When a site contains a form acquiring user informed and accounts and it needs to be saved and used at a later stage there comes the role of a back-end developer. They use the server languages like PHP and write down the information in the database using the information such SQL and MySQL. A good SMO company in Delhi also have a team of website development experts.

Now you must be having a clearer idea about the roles of a website designer and a website developer. Both have a significant role in the creation of a website and both complement each other work. And to ensure the smooth working of a website they should be in regular touch with each other. Many companies provide these services and one of them is Interactive Pixel which is recognized as the best web development company in Delhi. So next time you need a helping hand in order to acquire a presence in this online world, feel free to contact them.

Source: Medium

Difference Between SMO and SMM

          

SMO and SMM are two hot topics in the digital world in today’s time. Most people are confused between the two. Let’s have a closer look at both the terms and clear these doubts.

What is SMO

Social Media optimization is the technique used by some good digital marketing agencies in Delhi NCR, in which the website and its related pages are optimized in order to make them social media friendly. There are few techniques that website should follow in order to optimize their pages for the social media world.

Widgets — Adding a social media button on mostly the home page or the contact us page which gives the user a direct access to various social media pages of the same website like Instagram, Facebook, twitter etc.

                      

Sharing- Another way of SMO, used by Interactive Pixel which is a renowned Social Media Marketing company in Delhi is by including social sharing buttons on the necessary pages of your website. Through these sharing buttons, the users are able to share any content in the website to their social media pages.

Sign-ins- Social Media Optimization Company in Delhi NCR use this technique through which the user gets the option for logging in or signing up for the website through their social media pages directly, they do not require any new account to be created and their social media account is synced with the website login info.

Information- This is one of the most crucial aspects of SMO. The social media pages should have a very impressive and informative description of the business which can give the users a clear idea about what they are engaging with. The content written on such pages should educate the users regarding what the business or website is all about.

What is SMM

Social Media marketing is the strategy which is decided for the future social media content. Interactive Pixel provides Social Media Marketing in Delhi which covers all aspects of social media like the daily posts, social media campaigns, and the branding technique to be used.

Planning- It is the initial stage of SMM in which the goals, reach, social network to be followed and what is the best time to post in them are decided upon. According to the type of audience, the content basic theme is also decided at this initial stage.

Analysis- This is the second stage at which the competitor’s pages and audience are analysed. The content which is decided upon is pitched according to the competitor’s analysis.

                     

Calendar- After all the planning there comes this stage in which the calendar month of the brand is decided upon. It is a detailed date-wise list of content which is to be shared on various social media pages. All this is planned in advance.

Measurement- After all the content execution comes the stage of measuring the effectiveness and success rate of the strategy which has been used, there are various tools which can be used for this purpose like Google analytics, Facebook analytics etc.

The basic difference between the two is that SMO is all about the changes which are to be made upon the web pages to make them social media friendly whereas SMM is about all the activities that take place outside the web pages in order to attract the maximum users. Looking for a tailor-made SMO and SMM strategy? Contact Interactive Pixel’s highly professional team rated as one of the best digital marketing agency in West-Delhi. They have the capability of providing a proven social media strategy for your business.

Source: Medium