A GIF is something that can grab your attention from anywhere and anytime. GIF (Graphics Interchange Format) is a way of formatting image files, but it is more commonly thought of as a short, looping sound animations that can successfully and with ease convey more information than a static image could ever do.Rather than having a single image or a video, an animated GIF can fill that area in between. Often they are known to add more value with less effort to the message you want to convey– especially when they’re playful and funny or end up leaving a quip about your marketing message.
GIF may seem to be a new phenomenon for many, but it was actually introduced way back in 1987 with an intention to make it easier for people to share animated images across systems. At present, it has become the internet's most loved image format for easily expressing their ideas in today digital’s world. Most Digital Marketing Agencies in Delhi NCR like Interactive Pixelsmake use of GIFs in the most apt way to incur the marketing benefits for their clients.
These GIFs can help in increasing the social engagement as they are being commonly used now- a- days like rest of the content by these Social Media Marketing Companies in Delhi. As it’s a known fact that tweets having photos get retweeted more than 100 percent to those not having any images. Hence, it can be derived that GIF are surely going to boost engagement. These GIFs can help taking your social media marketing campaign to another level. We have enough reasons to increase the use of GIF in order to increase the social engagements as adding this visual component in your marketing strategy has a lot to offer.
Promote the Right Way
When you want to market your product online using animated GIFs for this is the best way to do it. These GIFs have the capacity to entice your audience to make them buy your product. They give a chance to your audience to have a closer look at your product since they can highlight your product’s features in the optimum way. It has been noticed that people are more receptive towards GIFs rather than the traditional advertising ways. Most big brands are turning to GIFs and they want a Social media optimization company in Delhi NCR to showcase their latest products or services and carry forward their special promotion in the right way.
Retain Your Audience
People find the content more attractive in the visual form as it is more expressive and easy to understand. This thing makes it more effective and engaging. Normally most people won’t read the content on a website but they go through the visuals in order to get the information about the content. Also the content is not easy to remember whereas a GIF can leave a lasting impact. Hence many Social media marketing companies in Delhi prefer to publish content using GIFs over the plain content as it accomplishes their purpose of engaging people for longer and conveying their message for a particular brand.
Create your Brand’s personality
You can showcase your brand’s personality through a GIF as it can relate more to your audience. GIFs show that they have a human element involved and attract people more this way and through these animated visuals communicating your brand’s personality becomes easier.
Involvement of the Audience
GIFs encourage the content that has been produced by the users and consumers of a brand. This needs lesser effort and gets you better results by use of minimum resources at the same time. So GIFs are an excellent way to promote any brand. GIFs is a trend that is going to stay and in the coming years also this will be a popular trend to be followed by most Online marketing company Delhi like Interactive Pixels and will be used to engage audience for fulfilling the marketing purposes.
