SEO and Content Marketing – A Combination Must Use in 2019

This calendar year, to keep front of mind and also exhibit value to stakeholders and clients equally, organizations will need to reevaluate their advertising and communications plans -- and that usually means beginning with search engine optimization and Content strategies.

When it's B2B or B2C, the simple assumption of having lively and contextualized messaging is valid for boosting a company, in addition to bringing clients.

Small and medium organizations imply that a lot of land and state economies are beginning to feel confident about business prospects. Among the first facts to take into account: that the digital presence. Nearly six at 10 Small and Medium-Sized Firms have dipped their toe into the pool of digital advertising and marketing. And of course, at four starts taking a look at digital promotion as a portion of their routine marketing and advertising actions.

Choose the best digital marketing agency in delhi for this purpose

However, what exactly does this -- digital development -- mean in real conditions? We realize that this entails using digital technologies. Yet, less therefore that the stations such as cellphones, display advertisements and also other digital medium, this means Implementing specific methods. 

Search engine optimization and Content Generation (based on content-marketing ) can differ. However, they're linked. While search engine optimization may be the thinner, and much more technical area of the equation, the Content Generation may be your broader and more holistic angle. Both get together through search engine optimization's technicalities being related to Content Generation to work for hand in glove and enhance online visibility, penetration and presence.

By doing this, organizations can pick where to devote enough full time, money and attempt to attain success and growth. Therefore, what direction to go? Require an easy audit by replying these Big picture queries: Which would be your present SEO Rankings? What type of traffic both quality and volume -- are you currently really seeing? Perhaps you have defined your conversions, based on this, the number of conversions are you getting? What's your existing message being marketed, thinking about those mentioned above?

If you want to bounce ideas or search comments or additional alternatives, we (Interactive Pixels) would be happy to assist. Let us take up a dialogue to determine whether we can spot some chances for advancement. In 2019, among the significant challenges for organizations are going to be to showcase not merely value -- but additionally value. To this end, acquiring an online digital presence will probably soon be more significant than everbefore. And using a strong foundation -- comprising a Best Practice Search Engine Optimization and Content Generation plan That's aligned to business aims and aims -- is Essential

Must Know Facts About Visual Content Marketing

At the ending of each year, we like to know about some of the important topics of inbound marketing, social media marketing, content marketing and online behaviour. Every year changes have been made with amazing strategies adding on in the previous list.

This year importance of Visual Content has been greatly increased because of the changes occurred in social media network such as Facebook, Snapchat, Instagram and Twitter. Videos on you tube have become very popular and interactive with the audience. On the same hand, Virtual reality is making its place in sector of business.

To help you keep updated with the current and upcoming trends, let’s take a tour at visual content marketing strategies.

1. Visual Content such as images and gifs posting on social media and sharing on Whatsapp. Visual Content is like oxygen to the visitors or readers. You can use graphs, charts, cartoons, screenshots, memes and much more visual content to explain and promote about the matter.

2. Video marketing has been greatly increased. People can find about your business through YouTube videos. Video content allows you to explain about your business more precisely.                

3. Target the latest trends. Use tools like GIPHY, GIMP, LICEcap and make your own GIFs with less efforts.

4. Make your content site info graphic to grow traffic and referral links. Infographic must include right colors, shapes and fonts to represent your data. Make your content relevant and accurate according to the topic. You can use Piktochart, Venngage, tableau and many more.

5. You can use photo gallery to make your site and content more attractive and relevant.

Contact us for the best SEO optimised content.

Surely some people want to know why it’s necessary to use Visual content. Here’s why?

1. Visual Content grabs attention: It’s more innovative and creative than just writing contents. Creating a user experience with visual content generates a great traffic on the site. Audience grab visual content more easily. Human brain remembers more of visuals than just reading. Processing of visual contents is faster in human brains.

2. Visual Content makes up 93% of all human conversation: It boost up the engagement and virality of audience as it gives more understanding information at once. As audience love watching videos, it generates traffic which ultimately results in increase in views.

3. Visual content Connects :  It builds reliability, and trust. By delivering share worthy visuals in the long run, will surely help the company to build a better relationship with their target audience.

To make your overall marketing strategies more effective & elegant, Contact - Best online marketing agency in Delhi.

Amazing Tools To Try

There are few phenomenal tools below which you can use to skyrocket the performance of your visual content.

·         Magisto

·         Moovly

·         Canva

Above Tools can help you to save your budget

Nowadays building a content bucket especially for visual content marketing strategy becomes crucial in the market to attract the audience which is cost effective than traditional marketing methods. An unlimited subscription option makes it less likely that you’ll have to skimp on visuals. In case, if you’re going to write a long form content – download the images and make graphics through using these tools.

To make your overall online marketing strategies more effective contact us – Interactive Pixels, best digital marketing agency in Delhi, who is also renowned for providing the web designing & development services.

Best Web Designing Company In Delhi

In the year 1991-93, The world wide web was born and at that time where texts are the only content to fill the simple line mode browser or web pages. In this phase, internet users had to look out for the information on the world wide web with only unenthusiastic and straightforward text-based content.

But, after an enormous advancement in the technology...

Nowadays two-third of today's internet users would prefer to read something that is aesthetically appealing on the web rather than something dull and mundane. People judge the particular web page within less than 10 seconds by seeing the UI design and interface or the web design that whether it's useful or not. So it becomes the responsibility of a web designer to create an impression on a user' intellect and bind his concentration for long within a few seconds.

Well-Designed sites ensure to load fast on the web which is very crucial because 39% of viewers promptly exist any website that takes too much to load, but you can avoid it by well web designing site. Apart from it, A phenomenon web designing can help you to build your brand on the web because don't forget it that it just not a site which you have created for the few dollars but it's your business which is set up on the web.

Interactive Pixels - A web designing company in Delhi, has made a phenomenon record in the web designing & development industry by providing the extraordinary & quality services to its clients. Interactive pixels which are also a renowned name in the industry of digital media solution in India has made a remarkable journey in this field.

Contact Us - To get in touch.

Source - Techsite.io

WIX Vs. WordPress: Which one is best for SEO?

Before building a website, it’s essential for the businesses, bloggers, and marketers to think about that which online platform or tools will work for you in respect to SEO.

Because It creates a lot of confusion for people to choose an option between WIX and WordPress. Where WIX is recognized for a cloud-based web development platform that allows users to build beautiful websites & blogs by using their easy drag and drop tools & application. Whereas WordPress is an open based software system used by millions of people to create their websites and blogs.

So the question arises which will work for you best in respect to SEO, “WIX or WordPress.” So we are going to make an overall comparison between WordPress and WIX to solve your confusion.

1.) WIX

This website builder is recognized for a cloud-based web development platform that allows users to create beautiful HTML 5 based websites & blogs by using their comfortable WIX developers drag and drop tools & application. And It’s an excellent tool for non-technical guys who don’t know much about technicalities related building websites & blogs.

Here the user may add functionalities such as social plugging, contact form, chat bar and other buttons with their drag and drop tools very quickly in comparison to WordPress. But when we are talking about how good is WIX for you then here is the few information you will need to know...

You can add Meta title and Meta description for each page & alt tag for your website images, but here you can’t be able to set your Meta titles & Meta description for your every post, it will automatically create it.

It will include the “#” in your page’s URL  and you can’t be authorized to change the permalink, However hash tag implementation is necessary because This platform is reliant on Ajax technology.

Page’s  URL  can’t be changed or shortened if you want to send short URLs to your social and email campaign, and you would be only able to do 301 redirects.

Here you can’t change your template, once if you have selected. You can only customize it. However, It doesn’t mean that you can’t rank your websites/blogs on a search engine, but yes limitation lies here when we are doing SEO through building site on this platform.

2.) WordPress

It is one of the most recognised open-based software systems where almost 26% of websites on the search engine are built on this platform.  However there is some information given below you will need to know before you will reach on your decision that what will work best for you, “WIX VS WordPress.”

It’s a full-fledged content management system used by millions of people to go online. It’s one of the most popular blogging system as well as one of the most web content management platform recommended by online marketing experts. Here you have much more options available as compared to WIX.

WordPress is being used by more than 26.4 %.

Remember social media optimization is also a crucial part in SEO & WordPress performs well here.

And if you want to build a brand on social media professionally, so it's recommended to go for the best Social Media Marketing Company in Delhi NCR.

It’s highly customization by using different types of available themes and plug-ins.Here you can change template & customize it as many times as you want according to your requirements. However, It’s not as easy as WIX. Here you need to invest some time to learn the basic things & have to spend some time to learn basic customization to use it effectively, but it’s useful in the long term.

Apart from this, SEO is one of the essential parts in which online brands must have to focus so; If you are building a serious business online, then it's advisable to go for an SEOCompany in Delhi NCR.

After making a brief comparison of WIX Vs. WordPress

Here we reach a conclusion that when we are thinking to choose between WIX Vs. WordPress,

then WordPress is one of the best options which you should opt for it.

However, WIX will be great if you don’t have time to learn basic things related to websites & blogs and you want an easy drag & drop application/tools where anyone can make their website.

But, here you have to make sacrifice related to SEO because it’s not as useful as WordPress for search engine optimization.

For the small businesses & online brands, It's always advisable to choose the best digital marketing agencies inDelhi-NCR because you can afford to do these task with someone unprofessional.

Here are some places where you can best possible help to build and grow your brand online...

DigitalMarketing Agency in Kirti Nagar.

BestDigital Branding Companies in Delhi NCR

Increase Your Social Engagement with GIF

A GIF is something that can grab your attention from anywhere and anytime. GIF (Graphics Interchange Format) is a way of formatting image files, but it is more commonly thought of as a short, looping sound animations that can successfully and with ease convey more information than a static image could ever do.Rather than having a single image or a video, an animated GIF can fill that area in between. Often they are known to add more value with less effort to the message you want to convey– especially when they’re playful and funny or end up leaving a quip about your marketing message.

GIF may seem to be a new phenomenon for many, but it was actually introduced way back in 1987 with an intention to make it easier for people to share animated images across systems. At present, it has become the internet's most loved image format for easily expressing their ideas in today digital’s world. Most Digital Marketing Agencies in Delhi NCR like Interactive Pixelsmake use of GIFs in the most apt way to incur the marketing benefits for their clients.


These GIFs can help in increasing the social engagement as they are being commonly used now- a- days like rest of the content by these Social Media Marketing Companies in Delhi. As it’s a known fact that tweets having photos get retweeted more than 100 percent to those not having any images. Hence, it can be derived that GIF are surely going to boost engagement. These GIFs can help taking your social media marketing campaign to another level. We have enough reasons to increase the use of GIF in order to increase the social engagements as adding this visual component in your marketing strategy has a lot to offer.



Promote the Right Way

When you want to market your product online using animated GIFs for this is the best way to do it. These GIFs have the capacity to entice your audience to make them buy your product. They give a chance to your audience to have a closer look at your product since they can highlight your product’s features in the optimum way. It has been noticed that people are more receptive towards GIFs rather than the traditional advertising ways.  Most big brands are turning to GIFs and they want a Social media optimization company in Delhi NCR to showcase their latest products or services and carry forward their special promotion in the right way.


Retain Your Audience

People find the content more attractive in the visual form as it is more expressive and easy to understand. This thing makes it more effective and engaging. Normally most people won’t read the content on a website but they go through the visuals in order to get the information about the content. Also the content is not easy to remember whereas a GIF can leave a lasting impact. Hence many Social media marketing companies in Delhi prefer to publish content using GIFs over the plain content as it accomplishes their purpose of engaging people for longer and conveying their message for a particular brand.


Create your Brand’s personality

You can showcase your brand’s personality through a GIF as it can relate more to your audience. GIFs show that they have a human element involved and attract people more this way and through these animated visuals communicating your brand’s personality becomes easier.


Involvement of the Audience

GIFs encourage the content that has been produced by the users and consumers of a brand. This needs lesser effort and gets you better results by use of minimum resources at the same time. So GIFs are an excellent way to promote any brand. GIFs is a trend that is going to stay and in the coming years also this will be a popular trend to be followed by most Online marketing company Delhi like Interactive Pixels and will be used to engage audience for fulfilling the marketing purposes.

How Mailers Are Beneficial For E-Commerce Industries?

One can embrace the trend of re-marketing as it has established itself as one of the most ingenious ways of marketing in e-commerce. It is also termed as re-targeting. When we use the insights from your website and point out and track the visitors coming there as your potential audience in order to show them relevant ads ones they leave your site and visit other sites. Technically speaking, your web page is embedded with a code that identifies the IP addresses of your visitor with a browser cookie. When that person leaves your site and browses to other sites, your ad will be displayed to the same person by your re-targeting provider.

Although the concept of re-marketing which is also used by every marketing or digital marketing company in Delhi NCR, is usually associated with targeting prospects on the internet, the basics apply to the use of any channel. In fact, sending mailers is an indifferent approach to re-marketing having the capacity to influence consumer engagement and site conversions even in e-commerce.

A mailer is absolutely suitable for a re-targeting campaign. Let us consider how it can drive sales on your e-commerce sites.

Refrain from Acute Digital Competition

In today’s digital world each consumer is having so many options to choose from when it comes to brands. It could be paid searches, sponsored posts on social media pages, banner ads or emails, the consumers of present times know how to stay away from most of such messages. Today a considerable budget for screen based marketing is really a competitive place. Offline marketing has comparatively become less noisy when it comes to direct mails.

We know a good number of competitors are fighting to get the same prospect online, A mailer gives you a strong chance of standing out from the rest.You can get help from the digital agency in Delhi regarding mailers and other digital promotion stuffs.

Personalization can encourage engagement

Your message has a better chance of standing out from the rest through a direct mailer. But how much you can influence your prospects totally depends on your ability to personalize that mailer. One can make a direct relationship with the consumer through this. You can give your customers customized URLs and landing page offers and make your marketing specific and more concentrated.

Develops Trust

In the world of competitive e-commerce, building loyalty and trust for your brand is really important for making your business successful. A mailer has a distinct impact. Consumers get more influenced by your mailers as they rely more on things they can feel and connect emotionally. Researches have proved that mailers did make a long lasting impact on the consumers.If you have a website,you could be ranked on Google's first page by the SEO Company in Delhi. Your rank on first page is also drives trust of customer for you.

Improves your Website Traffic

Mailers can drive the website traffic back to your websites but they will need to type your name to reach there, Hence, giving your clients a personalized URL can be a unique strategy to avail the success of your track the record of your mailers effectiveness.

According to market research, almost 70 percent of people go back to your website to search after they got a mailer from you. This decreases their chance of bouncing back from your site soon without giving due attention to the content there.For Customized and Unique Mailers ,E-Mailers, contact Interactive Pixels - one of the leading Digital Marketing Agencies in Delhi NCR.

Which Is Better Option Freelancer Or Digital Agency?

Choose Wisely

Should I choose a freelancer or a digital agency to get the job done? To get your business to shine and reach its goals a digital agency is a better option as it outweighs the pros that working with a freelancer may have

Quality 

A freelancer may produce work which is of impeccable quality but may not understand the exact requirements you need for your company. Whereas a digital agency has a large team of creative professionals with immense years of experience to provide materials which will meet your requirements. SEO companies in Delhi are there to provide quality SEO optimized content and promise to yield only positive results for the clients.

Assurance 

Assurance is only ensured for quality work when you have already worked with a freelancer and the freelancer holds a good track record. Because freelancing is a one man show without a backup or support, an individual may not be able to cater to large businesses. On the other hand, The Digital marketing agencies in Kirti Nagar have a big group of employees who are working to meet your organizational goals and uninterrupted services to deliver the business needs with impeccable quality.

Results 

Most freelancers possess a specialized skill and they cannot cater to many jobs at a time. For instance, a freelancer specializing in content marketing cannot provide web development services efficiently. The Web designing companies in Delhi NCR have a team of specialized workers who can handle every aspect of web development and marketing. Digital Agency in Delhi, caters to all digital needs be it, online content marketing, PPC, SMO, SEM, or website development to create a brand image of the company to increase its profits. 

Workload 

Freelancers are highly talented and one man army who can easily meet all your needs but to a certain limit. They cannot manage excess burden or workload alone. For this a Digital Marketing Company in Delhi NCR can come to rescue.  How much ever the increase in marketing activities our online marketing company Delhi with a team of highly talented workers can manage it efficiency yielding great results.

Budget 

Though freelancers are much lesser in price to hire and get your work done, their unavailability and inability to manage too many projects at a time can hamper the results. Hence digital marketing agency although more priced yet provide you quantity as well as quality results.

Both options have their own pros and cons, and ultimately it is the project length, the demands of the client and the budget which determines the best choice between a freelance and a digital agency to meet your business needs.