What is The Role of an SEO Specialist?

Source: Google

You must have noticed that whenever you are searching online for a particular product or a service there are a few sites which always show up on the top of the organic search results. These sites are often found on the first page whenever we search for the same product or service again. But the question is how? There are hundreds of other online websites that offer the same product or service, sometimes providing them at a cheaper price comparatively. This is where the SEO specialist comes into the role. They help the businesses in reaching the top of the search engine page results in an organic way which is both long lasting and trustworthy. There are various set of techniques used by an SEO specialist in order to achieve this success. There are a few good SEO COMPANIES IN DELHI NCR providing SEO services for the businesses and helping them in reaching the top of the search engine results. These companies work in accordance with the various algorithms of the search engines and in order to be on top, an SEO has to ensure that these steps are thoroughly followed. Briefly explaining, these techniques can be broadly placed into three categories.

On Page Optimisation

On page optimization basically involves the scanning of all the content on the site and ensuring its SEO friendly. By SEO friendly here we mean that the on-site content like title, tags, meta tags etc should be accurately placed and must contain the relevant content. This has become much easier for the businesses as the number of SEO COMPANIES IN DELHI which provide such services has increased rapidly in the past few years. An SEO specialist ensures that there is enough usage of keywords and other audience relatable terms while at the same time avoiding keywords stuffing which can have a negative impact on the site as per the search engines algorithms. If these steps are thoroughly followed there are higher chances of a site or a page getting a higher ranking in the search results.

Source: Google

Off-page Optimisation

In this technique, the SEO specialist is responsible for getting high-quality backlinks to a website through various of the site activities like blog posting, classified ads, image sharing, social sharing, bookmarking, video sharing etc. There are many good DIGITAL MARKETING AGENCIES IN DELHI NCR performing all these activities for their clients. All these activities if done on a good site which has a higher DA and PA, give a strong backlink to the other site which ultimately helps in improving the ranking of a website.

Technical Inspection

In this step an SEO specialist ensures that a website is friendly enough for the bots or the crawlers of the search engines, making it is easy for them to scan through it. Another aspect of this inspection is to ensure that a website has a sitemap which acts as a guide map for the search engines crawlers and bots.

SEO specialists are in great demand in today’s world because the benefits reaped through them are everlasting and trustworthy, helping the businesses in building a brand amongst people. Businesses can take the help of Interactivepixels in achieving their SEO goals, as it is one of the best DIGITALMARKETING AGENCIES IN WEST DELHI. They have the right experience and the right team for this purpose.

Top 5 Benefits of Using Google Adwords

Source: Google

Is your business website getting enough traffic? If not, Google Adwords is here to help you out. But before we continue further, first let us know what Google Adwords is. Google Adwords is basically a tool which Google provides through which one can list their site on top of the Google search engine page through paid promotions. It is also known as PPC or pay per click in which the businesses have to pay Google for every click they are getting on their website through these paid promotions. Adwords has proved to be one of the most effective promotional tools in the digital world. There are many companies which provide PPC services in Delhi NCR. More and more businesses are reaping the benefits of paid promotions in today's dynamic business environment. All this is because of perks associated with using these services, some of which are listed below.

Predefined Audience- As the people searching on Google are already looking for a product or a service, or we can say they are the predefined target audience, therefore, giving them what they need at their very first search eases the tasks for both the business and the audience.

                                              Source: Google                                                              

Measure The Success Rate- Unlike other offline marketing techniques Google AdWords success can be measured through the user statistics available in which we can monitor how many people are visiting our website through paid promotions and various other details about our audience like from where they are visiting which operating system they are using, their age group etc. Businesses can take the help of some good Digital Marketing Companies in Delhi NCR which provide these facilities.

Less Investment Lesser Risk- as the amount to be paid for running an Adwords account is quite small as compared to other promotional methods, therefore, the risk associated with it also becomes very less. The best thing about Adwords or PPC is that it does not require a huge fixed budget this campaign can be run with a small amount which suits our budget. You can bid on the trending keywords according to your budget. Digital Marketing Agency In West Delhi are specialized in running such promotional campaigns for online businesses. One can run a campaign for RS 500  or RS 5000 per day it totally depends upon the pocket of the advertiser

Source: Google

Remarketing- Google AdWords provides the facility of remarketing to the advertisers. Through this feature, the advertisers are able to retarget their users who have searched a particular product or a service on your site by showing that product to them on other Google partnered sites. It acts as a follow-up agent in this case.

Local marketing- AdWords helps in targeting the audience According to the geographical location or a location of your choice. Suppose if our Target audience is from Delhi we can run the campaign in Delhi alone.

Google AdWords is highly recommended in today's world if you want to change the way of doing your business. It might give a kick start to your average performing business.Interactive Pixels is one of the Best Digital Marketing Agencies in Delhi NCR providing various services like PPC, SEO, SMO, etc. Such digital marketing companies have been helping out businesses in reaching out to the digital audience around the world.