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| Source: Google |
Do you remember the Modi wave in the 2014
elections? The internet was full of such promotional activities during that
time. It was a clear reflection of the vital role that social media played in
the Indian politics. Not only the ruling party but even the other parties are
taking the help of digital marketing companies in Delhi NCR in order to use social media as a platform to reach
the youth of the country to introduce their political agenda to their target
audience. This change was quite important because 40% of their potential voters
consisted of the youth which is highly connected to the digital world.
The digitalmarketing agencies in Delhi NCR helps the political parties in posting
about their works and the activities that they have been carrying out on social
media which helps in engaging people and letting them know about their work
ultimately spreading awareness and increasing support. It also helps indirect
targeting. Through social media, the politicians and candidates can select
their target audience and pitch their promotions accordingly. They can send
custom-tailored messages according to the different set of target audience.
On the other hand political presence on
social media also has the disadvantage of false or fake news spreading very
quickly. It is not at all easy to differentiate between false news and genuine
news about the politicians, political parties or the opposition parties. The
followers on the social media platforms tend to believe whatever they are being
shown even when there is no known source available for the news. But not all
news and posts are false.
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| Source: Google |
There are several ways of promotion on social media. Facebook is one of the most widely used social platforms. The political parties have created their official pages on which they keep posting the latest political updates and happenings. On the other hand, Twitter is being widely used as a content marketing platform by the political parties. YouTube has also made its way into politics as the parties are using it for broadcasting their promotional videos instead of the traditional television promotional techniques, helping them in saving a huge amount of money.
Social media holds a great political future
as more and more people are getting involved with the digital world. Political
parties can take the help of INTERACTIVE PIXEL which is one of the most
renowned names in providing services like SMM in Delhi NCR. The next elections might see a tremendous increase in the
usage of social media platforms for the promotions by the political leaders.
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| Source: Google |
